Digital Marketing Transformation for a Leading Pharmaceutical and Engineering Consulting Firm

digital marketing for pharmaceutical and engineering consulting firms

Client

Doyen GreenX Technologies Pvt. Ltd.

Key Objectives

Create awareness and promote the corporate brand and personal brands of the founders. Generate qualified business leads through Google Search Ads and enhance organic search visibility with SEO. Communicate the unique "GREENX Advantage" and position the company as a one-stop solution for the pharma-manufacturing industry.

Background

Doyen GreenX Technologies is a leading player in pharmaceuticals and engineering consulting, specializing in innovative HVAC solutions for the pharma-manufacturing industry. They needed to enhance their digital presence to stand out in a competitive market.

Challenge

Doyen GreenX Technologies had a basic website with limited traffic and a low domain authority (DA of 10), which hindered their ability to attract a relevant audience and stand out in a crowded market. The lack of digital presence also limited their ability to generate leads and engage with their target audience.

Why It Mattered

Improving the digital presence was crucial for Doyen GreenX Technologies to differentiate itself from competitors, attract qualified leads, and establish the founders as thought leaders in the industry. A strong online presence would also enhance brand equity and drive business growth.

Our Approach

Nebula developed a comprehensive digital strategy focused on building a strong foundation with a new website, enhancing SEO performance, launching targeted Google PPC campaigns, and initiating social media marketing on LinkedIn to engage with the pharmaceutical manufacturing and industrial manufacturing leadership.

Strategy

SEO Optimization (National and International), LinkedIn Marketing, PPC Advertising (International), C-Suite Marketing for Founders, Website Development, Content Marketing.

Nebula's Framework

Physique: Blend of traditional and modern elements representing a progressive approach while respecting Indian cultural values.

Personality: Driven, passionate, and adaptive leaders aiming to take the business global.

Culture: Value Indian heritage and traditions while embracing global perspectives and best practices.

Relationship: Approachable and foster strong connections, treating employees as an extended family.

Reflection: Showcasing success, innovation, and progress.

Self-Image: Aspire to be global leaders leveraging educational and professional background.

Results

Over the years, Doyen GreenX Technologies achieved a remarkable digital transformation. The new website's domain authority rose from 10 to 56, surpassing all competitors, with a spam score of only 1%. Organic traffic grew to over 10,000 monthly users and 33,000+ pageviews, significantly increasing visibility and engagement. LinkedIn campaigns delivered high impressions among the target audience, effectively promoting the corporate brand and founders’ personal brands. Google PPC campaigns consistently generated strong leads, outperforming competition benchmarks. The enhanced digital presence has led to sustained business growth and brand recognition.

Summing Up

Nebula’s strategic digital marketing efforts have positioned Doyen GreenX Technologies as a prominent player in the pharmaceuticals and engineering consulting sectors. The enhanced digital presence, combined with targeted SEO and PPC strategies, has driven substantial business growth and established the company as a leader in innovative HVAC solutions for the pharma-manufacturing industry.