Digital Marketing and Social Media Success for KLE College of Law, Navi Mumbai

Client

KLE College of Law, Navi Mumbai

Key Objectives

Build a strong digital presence for KLE College of Law Navi Mumbai through strategic social media and SEO initiatives.

Increase visibility and engagement on social media platforms to attract prospective students.

Improve organic search rankings and domain authority to enhance online visibility.

Utilize digital advertising to drive awareness and boost admissions during enrollment periods.

Background

KLE College of Law, established in 2016-17 under the Karnataka Lingayat Education Society, is dedicated to providing quality legal education with a focus on developing competent legal professionals.

Challenge

KLE College of Law Navi Mumbai had limited online visibility and engagement, with a domain authority (DA) of only 12 and no structured social media strategy, resulting in low organic traffic and minimal presence in relevant keyword rankings.

Why It Mattered

Enhancing the digital footprint of KLE College of Law Navi Mumbai was essential to attract prospective students, increase awareness about the institution, and improve enrollment rates in a competitive educational landscape.

A comprehensive digital marketing strategy was needed to achieve these goals.

Our Approach

Nebula implemented a multi-faceted digital marketing strategy that included setting up social media pages, creating engaging content, and optimizing SEO. This approach aimed to improve the college's online presence, drive engagement, and enhance search engine rankings.

Strategy

Social Media Setup and Content Strategy, SEO Optimization, Digital Advertising Campaigns, Content Creation including Student and Faculty Interviews.

Nebula's Framework

Social Media Strategy: Launched new social media pages to engage with students, parents, and alumni, achieving almost 1.9 crore impressions and generating significant engagement. SEO Strategy: Improved the website's domain authority from 12 to 50+ through targeted SEO efforts, ranking 1st in 8 keywords and in the top 10 for 53 keywords, with overall ranking across 162 keywords. Digital Advertising: Ran targeted Google and Meta ads during peak enrollment periods to increase visibility and attract prospective students. Content Creation: Produced engaging content featuring student and faculty interviews, campus highlights, and educational insights to foster a vibrant online community and drive organic engagement.

Results

Nebula's digital marketing strategy significantly boosted the online presence of KLE College of Law. Social media campaigns delivered almost 1.9 crore impressions, while SEO optimization led to high rankings in multiple keywords, greatly enhancing visibility. The domain authority improved from 12 to over 50, contributing to increased organic traffic and engagement. Digital ads effectively promoted the college during enrollment seasons, driving awareness and boosting student interest.

Summing Up

Nebula’s strategic digital marketing efforts transformed KLE College of Law’s digital footprint, enhancing visibility, engagement, and search rankings. The integrated approach of SEO, social media, and digital advertising positioned the college as a leading institution for legal education in Navi Mumbai.