Social Media and SEO Success for KLE Science and Commerce College, Navi Mumbai

digital marketing for educational institutions

Client

KLE Science and Commerce College, Navi Mumbai

Key Objectives

Establish a strong digital presence for the college through social media and SEO.

Increase visibility and engagement on social media platforms.

Improve organic traffic and search rankings for relevant keywords.

Utilize digital advertising to boost admissions during the enrollment season.

Background

KLE Science and Commerce College, part of the KLE educational society, is a leading educational institution in Navi Mumbai. The KLE educational society is committed to excellence in education, offering facilities of global standards and world-class infrastructure to its student community.

Challenge

Before Nebula’s involvement, the college website received negligible traffic with no structured social media efforts, leading to poor visibility and engagement online. There was also a lack of organic traffic and presence in SEO keyword rankings, limiting the college's ability to attract prospective students.

Why It Mattered

Enhancing the digital presence of KLE Science and Commerce College was crucial for reaching potential students, increasing awareness, and boosting enrollment in a highly competitive educational sector. A comprehensive digital strategy was needed to improve the college’s online visibility and reputation.

Our Approach

Nebula developed a multi-channel digital marketing strategy that included setting up new social media pages, creating a structured content strategy, and executing SEO and digital advertising campaigns. This approach was aimed at improving the college’s visibility, engagement, and ranking on search engines and social media platforms.

Strategy

Social Media Setup and Content Strategy, SEO Optimization, Google and Meta Ads Campaigns, Multi-Platform Social Media Marketing (Instagram, Facebook, LinkedIn).

Nebula's Framework

Social Media Strategy: Launched new social media pages on Instagram, Facebook, and LinkedIn to engage with students, parents, and alumni, delivering over 2 crore impressions in a year and generating thousands of followers. SEO Strategy: Improved website's domain authority from 7 to 50+ through targeted keyword optimization and content development, achieving 1st position in 33 keywords and top 10 in 53 keywords, dominating search results. Digital Advertising: Ran Google and Meta ads during the admission season to drive traffic and increase enrollment rates, complementing ongoing SEO and social media efforts. Content Creation: Developed a robust content strategy focused on educational excellence, student achievements, and campus events to build a vibrant online community and enhance engagement.

Results

Nebula’s comprehensive digital marketing efforts significantly improved the college’s online presence. Social media campaigns delivered over 2 crore impressions and thousands of new followers, driving engagement across platforms. SEO optimization resulted in the website ranking 1st in 33 keywords and in the top 10 for 53 keywords, with overall ranking across 150+ keywords. The college's domain authority improved from 7 to over 50, and organic traffic increased substantially. Digital ads during admission season successfully boosted enrollment and awareness.

Summing Up

Nebula’s digital marketing strategy successfully transformed KLE Science and Commerce College’s online presence, making it a prominent player in the educational sector. The combination of social media marketing, SEO, and digital advertising enhanced visibility, engagement, and enrollment, positioning the college as a leader in education.