Digital Marketing and SEO Success for a Renowned Architectural Firm in India

digital marketing for architectural firms

Client

Architect Mandviwala Qutub and Associates (MQA)

Key Objectives

Enhance digital presence with a new SEO-focused website to increase visibility and attract high-quality leads. Improve domain authority (DA) and reduce spam score to enhance credibility and search rankings. Expand national reach through strategic SEO efforts.

Background

Architect Mandviwala Qutub and Associates (MQA) is a renowned architectural firm based in Mumbai, India, with over three decades of experience. MQA is known for its innovative designs and significant contributions to the architectural landscape of India.

Challenge

MQA had a minimal digital presence with a low domain authority of 9 and a high spam score of 49%, limiting their visibility and ability to attract quality leads. The existing website was not optimized for search engines, resulting in poor rankings and traffic.

Why It Mattered

Establishing a strong digital presence was crucial for MQA to compete in the highly competitive architectural industry, attract higher-quality leads, and expand their reach across India and internationally. A better-optimized website and improved SEO could significantly enhance their brand visibility and business growth.

Our Approach

Nebula developed an SEO-centric digital marketing strategy, including designing a new WordPress website deployed on a .com domain to improve international visibility and search rankings. The strategy focused on optimizing technical SEO, content creation, and link-building to increase domain authority and reduce spam score.

Strategy

SEO Optimization (National and International), Website Development, Content Marketing, Domain Authority Improvement, Spam Score Reduction.

Nebula's Framework

Technical SEO: Conducted a comprehensive audit to identify and resolve technical issues, including site structure, crawlability, and mobile optimization.

On-Page SEO: Optimized all pages with targeted keywords, meta tags, headers, and structured data to improve search engine visibility and relevance. Content

Strategy: Developed a content plan focused on industry-specific topics, creating high-quality blog posts, articles, and case studies to attract and engage the target audience.

Link Building: Implemented a strategic link-building campaign to acquire high-quality backlinks from authoritative sites, boosting domain authority and search rankings. Local

SEO: Optimized the website for local search queries to attract clients from key cities across India, enhancing regional visibility and relevance.

Results

Through Nebula's strategic efforts, MQA's domain authority improved from 9 to 52, with a significant reduction in spam score to just 1%. The new SEO-optimized website led to robust organic traffic growth, with over 100 keywords ranked and 16 in the top ten. The quality of leads improved significantly, with inquiries now coming from key cities across India. According to the client: "Team Nebula has always been very cooperative and friendly from the beginning with us. We started off our website and search marketing strategy with a vision to have a national reach. And Nebula delivered every single time! We look forward to a long-term partnership as our trusted digital partner!"

Summing Up

Nebula’s SEO-centric digital marketing strategy successfully transformed MQA's digital presence, enhancing their visibility and lead quality. The improved domain authority and reduced spam score contributed to higher search rankings and a broader reach, solidifying MQA’s position as a leading architectural firm in India.